Why Employees Participate in Corporate Wellness Challenges and Activities

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Employees participate in wellness challenges for a lot of different reasons. A strong wellness program or challenge should include components that incorporate many of those reasons.

Provide Opportunities to Make Healthy Changes

Screenings, wellness challenges, wellness fairs, and disseminating health-related information via company networks are good starting places to help employees be more aware of their health and have concrete steps to take to improve it. Healthy changes could be personal, environmental, or policy changes. WorkWell NC does a great job of outlining the CDC Scorecard tool, which can be a helpful starting point for identifying and implementing wellness initiatives.

Insurance Premium Reduction or Wellness Points

Insurance reductions are a strong incentive for employees to participate in certain wellness activities.

Team Building or Social Connections

Most wellness challenges and activities have a team or group component because many employees thrive when given opportunities to interact or participate in team building activities. Wellness challenges can include racing challenges, team points, and game-simulations where your team can virtually turn other teams into zombies if they don’t move enough. There are team and individual competitions, races, and challenges that exist or you can create one of your own. Eat Smart, Move More, Weigh Less uses Racery as a Walking Race for our annual Holiday Challenge.

Certificates, Discounts, and Swag

Employees love being recognized for their efforts and hard work. The motivation of a certificate, discount, or reward is enough to get people to participate in a day event or program. Eat Smart, Move More, Weigh Less awards each participant who completes the program with a certificate (in addition to their completion incentive determined by employer). Those who have gone above and beyond by attending all 15 classes receive a free t-shirt. I am not a certificate person but our team won our most recent walking challenge and there is a trophy we get to keep for the next 3 months. I have already scheduled the week it will be sitting on my desk.



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